The 2020 Toyota Supra GR

Back in action.

The fifth generation of the Supra was unveiled at the 2019 North American International Auto Show held in January. The car is a collaboration between Toyota and BMW and is based on the Z4. The first production model was auctioned at a price of US$2.1 million at a Barrett-Jackson auction to Craig Jackson (chairman and CEO of the Barrett-Jackson auction house) in January 2019

The Supra is powered by two BMW-sourced engine options: a turbocharged 2.0-litre inline-four or a turbocharged 3.0-litre inline-six engine. The 2.0-litre engine is currently only offered in Japan, select Asian countries and Europe, the United States is set to receive the engine for the 2021 model year.

Social Media ROI

Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or online-only, have involved humor. As an audience, consumers most enjoy being entertained instead of pitched, and so appealing to them emotionally can lead to further engagement with your product in the future. Utilizing social media can be an inexpensive and extremely effective way to do that.

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